In-game event give main free channel, 2023 cumulative login event “New Year Treasure” player sign in 7 day get 50 RMB coupons (can exchange honor of kings top up discount), participate user 120 million, conversion rate 18%. 2024 “55 Friends Festival” period, share event link WeChat friend trigger “split reward”, each invite 1 person get 10 coupons (max 100), event period per person get 72 coupons, 63% higher daily event. Also, Battle Pass free version player weekly task can accumulate 30 coupons, 10-week season max exchange 300 coupons, but need spend 280 hour playtime (daily 28 minute).
Official partner platform joint release limited coupons. Tencent Video VIP member monthly get “Honor of Kings Pack”, include 50 coupons + skin fragment, 2023 this channel total give 230 million coupons, occupy 29% free coupons. WeChat Pay “Weekend Carnival” event every Saturday top up ≥30 RMB deduct 5 RMB, 2024 Q1 data show, user use this discount order ratio 37%, but iOS because Apple tax cannot join. Also, QQ Super Member monthly get “Honor Privilege Pack”, include 100 coupons + exclusive recall effect, 2023 this benefit drive Super Member new user 12 million, pay rate rise 22%.
Social media event lottery probability rule. Weibo “Honor of Kings Topic” weekly launch repost lottery, 2023 total give 480,000 coupons (value 10-100 RMB), win rate 0.07%, but need bind game account level≥15. Bilibili live stream event watch assigned streamer 1 hour join “loot box”, April 2024 data show, 500,000 participant only 0.3% get 100 RMB coupon, others 10 RMB. Kuaishou “Creator Incentive Program” require post Honor video (views≥5000) exchange 50 coupons, 2023 success exchange user only 12% participant.
Redeem code CDK (serial code) get way. Tencent Game Annual Conference period, official limit release “CDK Pack” (200 coupons), 2023 release 100,000, sold out 30 second. Third-party platform (example Jiuyou, TapTap) weekly post limit code (value 10-30 coupons), but 90% code expire 5 minute. 2024 Honor × KFC “meal redeem code” event, buy assigned meal get 50 coupons, event first day national store redeem rate 89%, but need bear extra food cost (meal average 45 RMB).
Esports event test server reward. Join “Honor City Cup” offline qualifier player get 100 coupons + limited skin, 2023 total participant 720,000, actual win rate 1.2%. Test server player report BUG can exchange “test points”, 200 points=50 coupons, 2024 data show active test player monthly get 80 coupons, but approved BUG report≥3. Watch KPL live stream 2 hour get “view reward”, 2023 Autumn season total give 180 million coupons, per person get 24 coupons.
Cross-region account strategy risk. Migrate account low-price region (example Turkey), player join region-exclusive event “Newbie Pack” (register 7 day top up 6 TRY≈15 RMB get 300 coupons), 150% more profit than China, but account ban rate 8.7%. Use Apple Family Sharing, main account buy “Family Discount Pack” (648 RMB coupons +200 RMB gift coupons) allocate 30% gift sub-account, 2023 this function make family user group spend rise 19%.